DAA Media + Marketing, a Baton Rouge based advertising powerhouse previously known as Diane Allen and Associates, is thrilled to announce a significant milestone in its history with a change in leadership. Nancy Steiner and Donny Charbonnet have successfully transferred ownership of the agency from founders Diane Allen and Al McDuff, ushering in a new era of innovation and growth. 

This transition represents an exciting chapter for DAA Media + Marketing, building upon its solid foundation while infusing fresh perspectives and forward-thinking strategies. With extensive experience and a shared vision for success, Steiner and Charbonnet are poised to continue to lead the agency to new heights in the rapidly evolving advertising landscape. 

Steiner and Charbonnet are graduates of LSU’s Manship School of Mass Communication and began their roles with Diane Allen & Associates as interns. Their strategic thinking, exceptional leadership, and passion for delivering outstanding results for clients have been instrumental in driving the agency’s continued success. 

As part of this transition, Steiner and Charbonnet express their deep gratitude to agency founders and former partners Diane Allen and Al McDuff for their invaluable contributions to the agency’s growth and achievements. They are committed to honoring the agency’s heritage while charting a new course for continued success and growth. 

“We are thrilled to assume leadership and embrace the tremendous opportunities ahead. We have a passionate team and a rich legacy of delivering exceptional results for our clients. With our combined expertise and dedication, we are confident that we will further elevate the agency’s standing in the industry,” said Steiner, Chief Executive Officer of DAA Media + Marketing. 

“The advertising landscape is evolving at a rapid pace, and we are poised to harness the power of creativity and innovation to deliver remarkable campaigns for our clients. We look forward to strengthening DAA’s position as a leading force in the Louisiana advertising industry, and are hopeful for continued expansion of our Houston, TX office as well,” said Charbonnet, President of DAA Media + Marketing. 

DAA’s current client roster includes Baton Rouge-based businesses such as Raising Cane’s Chicken Fingers, Window World, Baton Rouge General Hospital, Louisiana Healthcare Connections, Shell, Citizen’s Bank, Louisiana One Call and Port of Greater Baton Rouge. 

Under the new leadership, DAA Media + Marketing remains committed to its core values of excellence, collaboration, and client satisfaction. The agency will continue to provide a comprehensive range of cutting-edge services, including omnichannel media solutions, in-house traditional and digital media buying, comprehensive reporting and data analytics, and creative services – including corporate identity, branding, and campaign development.