DAA Media + Marketing is proud to announce that President Donny Charbonnet has been named a founding member of the Out of Home Advertising Association of America (OAAA) inaugural Agency Council — a select group of senior leaders shaping the future of out-of-home (OOH) advertising nationwide.
Charbonnet joins a distinguished roster of industry innovators tasked with driving collaboration between agencies and the OOH sector, guiding emerging media trends, and influencing brand investment strategies. His appointment underscores DAA Media + Marketing’s reputation as a forward-thinking agency committed to client success and industry leadership.
“I’m honored to join this council and represent the agency perspective as we work to keep OOH at the forefront of the media mix. At DAA, we’ve seen firsthand how out-of-home can connect brands and communities in powerful ways, and I’m excited to help guide its next chapter.”
Donny Charbonnet, President of DAA Media + Marketing
A Leader Representing Louisiana on a National Stage
Charbonnet’s appointment is not only a recognition of his leadership in the national advertising community, but also a reflection of DAA’s growing influence beyond Louisiana. Under his leadership, DAA has built a reputation for strategic thinking, creative problem-solving, and measurable campaign success — delivering for both national brands and hyper-local initiatives.
With this appointment, Donny Charbonnet joins a powerful network of industry leaders committed to shaping OOH’s next era — ensuring it remains not just relevant, but essential, in the modern media mix.
Shaping the Future of Out-of-Home Advertising
The newly launched OAAA Agency Council serves as a strategic advisory group focused on strengthening partnerships between the agency community and the OOH industry. In addition to influencing national advertising strategies, the council will play a pivotal role in advancing OAAA’s thought leadership, programs, and initiatives in service of its 850+ member organizations.
The council’s formation builds on the success of OAAA’s Brand Council, which has fostered stronger advertiser relationships, offered key media optimization insights, and inspired innovative campaign approaches. Together, these councils represent a united network of decision-makers committed to ensuring OOH’s continued growth and relevance in a rapidly evolving media landscape.
A Reflection of Leadership and Vision
Charbonnet’s inclusion in the inaugural Agency Council reflects both his personal commitment to industry advancement and DAA’s mission to deliver strategic, results-driven media solutions. Under his leadership, the agency has cultivated a culture of strategic thinking, client-focused excellence, and measurable outcomes — from high-impact national campaigns to hyper-local, data-driven activations.
As a nationally recognized, independent agency, DAA blends the scale and resources of a larger firm with the agility and precision of a boutique partner. This balance allows DAA to adapt to shifting media trends while staying grounded in the personalized service clients expect.
Learn more about the Agency Council and its mission here.
