RAISING CANE'S CHICKEN FINGERS

DAA Powers Raising Cane’s Times Square Takeover

Raising Cane’s partnered with DAA to launch a high-impact media and marketing campaign celebrating the opening of its global flagship restaurant in New York City’s Times Square. The strategy blended digital, social, video, and out-of-home tactics to maximize visibility and drive foot traffic for this milestone debut. By securing premium placements, including added-value Times Square billboards, the campaign showcased Raising Cane’s on one of the world’s most iconic stages while exceeding industry benchmarks across multiple platforms.

Results

The Times Square launch generated millions of impressions, securing Raising Cane’s presence in one of the most iconic advertising locations in the world. To further amplify the reach of this campaign and maximize visibility during this milestone moment, DAA was able to secure two premium Times Square billboards as added value, delivering an additional 1.5 million impressions. This campaign amplified the excitement of Cane’s global flagship opening and drew significant attention from both locals and tourists.

Beyond the high-visibility OOH presence, the paid media campaign exceeded expectations across digital channels, outpacing industry benchmarks and proving the effectiveness of the cross-channel strategy. By combining bold creative with high-impact media placements, DAA successfully showcased Raising Cane’s brand on a global stage and delivered measurable results for this milestone debut.

1.5MM

Added-Value Impressions From Times Square Billboards

40K

Added-Value From Times Square Billboards

100%+

Platform and Industry Benchmarks Exceeded on 4 Digital Tactics

Raising Cane’s needed to make a bold statement with the opening of its global flagship in New York City’s Times Square. The brand faced the challenge of standing out in one of the most competitive and cluttered advertising environments in the world while driving awareness and foot traffic to the new location.

DAA developed a cross-channel media strategy that maximized visibility and impact around the flagship launch. By securing premium Times Square billboards, delivering added-value impressions, and amplifying the campaign across CTV, digital video, social, and TripAdvisor, we ensured Cane’s captured attention both locally and globally.

Campaign Strategy, Media Planning & Buying, Out-of-Home Advertising, Connected TV (CTV), Digital Video Advertising, Paid Social, Travel & Tourism Media (TripAdvisor), Performance Optimization