CTV Strategy Powers Growth
To combat declining lead volume, Window World partnered with DAA to launch the “Say Yes!” campaign—an engaging video-driven strategy designed to boost conversions during a typically slow season. By leveraging compelling creative and testing new CTV formats, including premium placements with Hulu and Undertone, the campaign successfully increased engagement and lead generation. The integrated media mix helped break through competitive clutter and re-energize Window World’s closing performance.
Results
The “Say Yes!” campaign delivered a measurable lift in lead volume and conversion performance during a critical time of year. Linear TV drove an average weekly lead increase of nearly 20%, helping to counteract seasonality and external market pressures. The creative approach, which blended humor with clear selling points, proved effective in capturing attention and driving action.
By incorporating premium CTV partners like Hulu and Undertone, Window World unlocked new engagement opportunities. A branded CTV unit through Undertone delivered a 16% higher conversion rate than standard CTV, while programmatic CTV buys saw a 9% lift in conversion due to premium content placement. These results validated the strategy and demonstrated the power of combining smart media placement with standout creative.
20%
Weekly increase in leads from Linear TV
16%
Higher conversion rate from Branded CTV vs. regular CTV
9%
Lift in conversion rate from Programmatic CTV buys
